Strategic Storytelling for Beloved Places and Spaces
360° Marketing, PR, and Communication
Services for Independent Hotels & Resorts
we have a thing for hotels…
We love hotels. It’s the only hat we wear. TWO LOUIS is a boutique, Boston-based marketing shop dedicated to helping independent hoteliers find their story and reach new audiences. We exist to recommend and manage creative marketing and communications strategies that generate visibility through traditional and digital media channels. Our work with journalists, influencers, editors, bloggers, content creators, and advertisers puts hotels in the right spotlight at the right time.
The media landscape is constantly in flux, but creativity is timeless; allow us to make both work in your favor.
what we do
A range of marketing services for hotels and a no nonsense approach to strategy is what we offer. Solutions are tailor-made to fit the needs of our clients, while bringing clarity and creativity to the process.
PUBLIC RELATIONS
Find a voice in the media for your hotel with earned coverage that tells your story and reaches targeted audiences.
DIGITAL ADS
Reach prospective travelers on the platforms they’re already using, like Facebook, Instagram, and Google
SEARCH OPTIMIZATION
Discover opportunities to stand out from your competitors with Search Engine Optimization strategies tailored for hotels.
BRAND VOICE
Make your brand immersive. Find your hotel’s voice, or control your message across all communications platforms and channels.
SOCIAL STRATEGY
Turn a social presence into a digital brochure that makes a strong first impression on travelers looking to learn about your property.
CONTENT MARKETING
Tell a story across all your platforms. Develop an editorial calendar that keeps your audiences engaged and your marketing channels active.
WEB ANALYTICS
Tame your hotel’s web analytics and discover how customer interactions online affect your occupancy.
WEB DEVELOPMENT
Build a hotel website from scratch or modify an existing site to improve and optimize user interactions.
how we do it
There is no playbook; no two clients are alike. Here are a few ways we’ve leveraged media expertise to produce memorable outcomes for hotels of all shapes, sizes, and settings:
PUBLIC RELATIONS
Generating a buzz for an historic hotel with timeless attitudes…
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CONTENT MARKETING
Study sessions in the library illuminates 200 years of Ivy League hospitality…
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SOCIAL ADVERTISING
A social advertising 1-2 punch for a collection of destination hotels…
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INFLUENCER CAMPAIGNS
A jump start to the season for a pair of summer (sister) resorts…
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WEB DEVELOPMENT
A fresh look for a collection of beloved family-owned hotels…
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HOSTED INFLUENCER STAYS
Generating brand awareness & storytelling assets that go viral…
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who we work with
Our clients are properties and destinations with stories to tell. We work with independent hoteliers, management companies, hospitality developers, GMs, DOSMs, CMOs, strategic partners, general managers, tourism boards, and more…
leadership
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TWO LOUIS principal and founder, Drew Oliveira, is a ten-year innovator in the travel & hospitality marketing space. As an early adopter of social platform marketing, his work has helped evolve the strategies that distinctive independent hoteliers rely on for earned media, guest engagement, and brand storytelling via digital & traditional outlets alike.
An agency alum of top Boston PR firms and former in-house marketer at multi-generational hotelier, Little Gem Resorts, his work is hands-on, inventive, and taps a deep bench of media relationships, digital channel expertise, and operations knowledge to generate a buzz, put heads in beds, launch brands, and tells stories worth sharing for distinctive hotels, resorts, and destinations around the world.
“Hospitality marketing is placemaking… everything I do derives from there”
– New England Coastal Creative, Newport, RI 2022
DREW OLIVEIRA
Principal, TWO LOUIS, LLC
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at your service
We’d love to hear about your property and your marketing hopes and dreams. Drop us a line, consultations are on the house.
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